Tag Archives: health

Convenience and “The Tyranny of the Moment”

Often times, our hectic and busy lifestyles lead us to make financial decisions just so we don’t have to think or do any additional work.  It’s called convenience and it’s a big part of our cultural value system.  In fact, huge portions of our economy are based on our “need” for convenience.  Then, as we keep adding in more things to do and more places to see, we “need” more conveniences.

“The Tyranny of the Moment” is the idea that when you are so hectic and crazy in the current moment, you are unable to think about and plan for future moments. In these tyrannical moments, everything feels like an emergency and we begin living our life in a series of firefighting episodes.  And I don’t know about you, but when I’m firefighting, I begin to start using those justifications for the decisions I’m making.

So here’s a quick exercise to take a look at these two concepts:

 

1. Identify three of your most common convenience purchases.

2. Identify a time when you have felt so busy that you made a purchase just to keep things simple.

3. Identify a time when you acted out of alignment with your personal values just because you felt too busy or overwhelmed.

 

Being consistently caught up in “The Tyranny of the Moment” can lead to feeling stressed, anxious and tired, which causes poor decision-making and undermines our willpower.  It also typically leads us to rely heavily on convenient solutions – which are typically more expensive and less healthy for us – as opposed to those perfectly rational decisions. All told, this can be an incredible hindrance to people who are trying to develop economically or even those who are trying to live their lives in accordance with their values.

 

Rational Behavior Education and Your Budget

In the world of economics they have the concept of “Homo Econimicus” or “Economic Human.”   This concept indicates that humans are rational beings that act only in their best self-interest.  This is typically used to explain markets and economic theories but in most circles, especially the academic and professional/political circles, it is a quite predominant perception of how humans act in regards to their personal finances and economics.

Well, a lot of education on how people should behave has a very similar approach.  I call it the theory of “Rational Behavior Education.”  My theory on this is that most education is based on the idea that humans are totally rational and if provided with a good rationale as to why a behavior should be changed, the human will naturally see the benefit of such a change and quickly adapt the new behavior.

Let’s take smoking for instance.  We all know smoking is bad for human bodies.  But most education is focused on discussing the fact that it is bad for us, by telling us all of the negative side effects of smoking.  I was a pretty extreme smoker for over ten years and this is what people would tell me over and over, “Your lungs are black, your breath smells, it costs a lot of money, it makes your teeth yellow, it causes cancer, oh, and you could die.“  Now, I know at one point in time, people did need to be convinced that smoking did harm to their body, but that time is long gone.  We know it.  We have heard it for decades.  We know!  But if we were totally rational humans focused solely on our own best interest, we would see quite clearly that smoking is not good for our body, costs a lot of money, makes us smell (which could prevent potential mating possibilities, maybe), and make our teeth yellow, makes our clothes smell and so on.  We would see all of that and we would stop. But do you see the problem?  Yeah, we’re not rational.  Humans can be rational.  We can be unbelievably rational creatures.  We may be, perhaps, the most rational beings on this planet – maybe anywhere in the universe. But we are not ALWAYS rational.  And educational efforts about behaviors aimed solely at our rationality that neglects to touch on how irrationality and emotion plays a significant role in our behaviors will be minimally effective.

In the world of Rational Behavior Education, if we could just teach everyone how to create and manage a budget, a person’ personal financial life would be sunshine and happiness.  But telling people that smoking is bad for them and that they should budget their money is only occasionally, mildly effective.

 

Opportunity Cost

Opportunity Cost is a fancy schmancy term that is usually used in economics classes and it usually is applied to how people use their money.  But I have found that the concept applies equally as well to how we utilize our time, and in fact many people actually grasp the concept better by applying it to time.

The opportunity costs of a particular action are the benefits you could have received by taking an alternative action.  As I mentioned, opportunity cost is usually discussed in terms of money, so here’s what it might look like in an econ book. Imagine that you invest in a stock yielding 3% over the year.  By investing money in the stock, you give up the opportunity to invest in something else like, for instance, a risk-free government bond with a 7% return.  In this example, the opportunity costs are 4% (7% – 3%), the difference in return between the forgone investment and the chosen investment.  Blah, blah, blah – insert lots of additional economics jargon.  What does that mean to you?  Well it means that every time you make a decision to use your time or money one way, you can no longer use it for something else.  The cost is what you spent on the item; the opportunity cost is what you could no longer purchase with those funds. And I know you might be thinking, “Duh! That’s so obvious.” But believe me when I tell you that people often don’t really think about it this way – especially in their day-to-day decision-making.

Now, as I said, opportunity costs are usually discussed in terms of money, but I think the concept can be applied to our time and energy as well.  For example, if I work an 8-hour workday, take 30 minutes for lunch, and commute 30 minutes each way, that adds up to a total time cost of 9.5 hours.  Since that window of time is devoted to and taken up by work, the opportunity cost of working therefore includes everything else I am unable to do during those 9.5 hours.  Spending time with my children, preparing and eating a meal with my family, exercising or recreating with my friends, and watching a favorite television show with a loved one are all examples of the opportunity costs of working.  In order to work, I must give up the time that might otherwise be spent doing and benefitting from something else.  In either case, a choice between two options must be made and the benefits I could have achieved by choosing the alternative option, whether monetary or otherwise, are the opportunity costs.

For some people, this concept has a huge impact on how they see their resources flowing out of their possession. But even if this isn’t a big “Aha” moment, this little concept of opportunity cost, the fact that we have to give up one thing for another can cause us to squirm a little.  Let’s say that I really want that pizza, but I know I’m going to need that $15 for childcare in two days.  But I really want that pizza!  But I know I’m going to need to pay the childcare!  There is conflict, and that conflict leads to some squirming.  And in that squirming we find ourselves dealing with a little problem we discussed earlier.  This is where you might notice that we have Internal Inconsistencies with our time as well as our money.  I might justify what I have to give up by rationalizing my choice, like, “I’m just too tired to cook tonight.” Or maybe some mental bookkeeping, like “I’ll just pay a little less on my credit card bill this month.”

Opportunity Cost is something that is happening every time you make a choice.  It is not something to be eliminated, but rather to be aware  of to help you in your decision-making process.

 

The Perception of Money

A key concept in Meaningful Consumerism and improving your financial health and  is to understand our perceptions of money and how money operates as a component of our financial health.  However, most people who I work with tell me that they don’t have any money, don’t have enough money, can’t save money, don’t know how to budget their money, and/or feel stressed about money.

So before we can really get any deeper into the discussion on financial health, I recommend that we should probably have a little bit better understanding of this term “money.”  So I’d like to ask you…What is Money?

In all my years of teaching, I have never met anyone who wouldn’t like to have more money.  In fact, the vast majority of my students view more money as the ONLY solution to their financial troubles – their golden ticket to being able to stick to a budget, save money for the future, improve their credit, reduce the amount of stress they experience in their daily lives, and to have a good life.  So, what is money?  When I pose this question to one of my classes, the responses I get are typically verbalized with vigor.  Money is power!  Money is status!  Money is opportunity!  Money is evil!  Money is freedom!  Money is worry!  It’s bad, no, it’s good.  It’s paper, it’s electronic.  It’s imaginary.  It’s government conspiracy.  It’s control. It turns out to be a lot of things.

Let’s use our imagination for a moment.  Imagine you had a hammer sitting on a table.  Does the hammer have any use just sitting there on the table, without a human to interact with it?  No.  The hammer can’t get up and start pounding nails into the wall on its own. All it can do is sit there on the table, patiently waiting for a human to pick it up and use it.  On its own, it has no use.  Sitting there on the table, the hammer merely represents the ability to do several things – some good, some not so good. It could put nails in walls, take nails out of walls, knock something loose that was stuck or push something into place.  On the other hand, it could also smash your thumb, knock a hole in a wall, make dents in things, or potentially seriously injure or even kill someone.  The hammer is simply a tool.  You get to determine how to use it and until it is being used it is neither inherently good nor bad.  It just is.

Money is really no different.  If left sitting in the wallet, it will do nothing.  If left sitting in the bank account, it will do nothing.  It might draw some interest, but until it is used, the interest will do nothing too. By itself, money doesn’t do anything, and it doesn’t do anything to us.  It does not move without us “willfully allowing” it to leave our possession, a behavior commonly referred to as spending.  In order for money to leave your possession, you have to willfully allow it to do so – always.

If you have a $10 bill in your pocket, it can represent many possibilities – but it is neither inherently good nor bad, it just is.  If you have $100,000 in the bank, it might mean a lot of different things to you, but until it is being used, it is neither inherently good nor bad, it just is. That $10 or $100,000 can be used to make purchases that will be beneficial, or it can be used to make purchases that are not beneficial. In the same way that you get to determine how to use a hammer or any other tool, you also get to determine how you will use your money.

So, as a reminder, money is simply a tool.  Money might come in many different forms, like paper, coins, or electronic information, but ultimately, it’s still just a tool and we get to decide how to use it.  All of those other things that we think about money, they are just reflections of what money represents to us.  And it is good to know that about ourselves as well.  But we will come back to this point over and over, money is a tool and it is a neutral object that we use.  Money does not use us.

 

Creating Perceptions Through Marketing – Part 3 – Data Mining

Now let’s take a moment to consider all of the ways in which marketers and advertisers are able to access information about the individual consumer’s spending habits and personal shopping needs.  Google is a marketer/advertiser gold mine.  Spend a few minutes surfing your favorite Internet sites and they know a lot more about you than you probably would like for them to know.

Target, who has been credited with being able to find out if a customer is pregnant, even if she doesn’t want them to know, has been collecting vast amounts of data on every person who walks into its stores for decades.  Each Target shopper is assigned a unique Guest ID number that not only keeps tabs on everything you buy but is also linked to demographic information such as your age, marital status, number of kids you have, which part of town you live in, your estimated household income, how long it takes you to drive to the store, whether you’ve recently moved, what websites you visit, and what credit cards you carry in your wallet.

Acxiom, the leader in the multi-billion dollar database marketing industry, was featured in a June 2012 New York Times article by Natasha Singer and was said to have databases containing “information on about 500 million active consumers worldwide, with about 1,500 data points per person…and knows things like your age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams – and on and on.”

Wait a minute – did they say “multi-billion dollar database marketing industry?” When I first read it, I just kind of read on by, and then about a paragraph later, did a double take.  Database marketing Industry – in the words of my three-year old daughter – “What does that even mean?”  It means, folks, that there is a whole industry dedicated to gathering as much information about you and your behaviors as possible and selling it to others who then use it as a tool to try to manipulate what, where, and how you consume goods and services.  Now I promise I’m not going to go all 1984 on you.  I’m not a conspiracy theorist.  All I am saying is, if you ask me, that is kind of creepy.

So, what is the purpose of all of this marketing anyway?  In layman’s terms, marketing is an effort to get consumers to behave, i.e. spend their money, their time, and/or their energy, in ways the marketer would like for them to behave.  Retailers want you to spend your money, time and energy consuming their products and services.  The Humane Society wants you to spend your money, time and energy supporting their philanthropic efforts.  Politicians want you to spend your time and energy voting for them.  Anti-drug campaigns want you spend your time and energy not doing something – “just say no.” Even awareness campaigns and health campaigns want you to spend, or refrain from spending, your money, time and energy in a particular way.  They all want you to do something, to behave a specific way.

Successful marketers know that one of the most effective ways to get customers to spend money, time and energy consuming their products and services is to convince the customers that they need a particular product or service.  Most often they accomplish that by either creating a need where one did not exist before, or by turning a want into a need. That is to say, by changing our perceptions.

External Barriers to Change – Stress Part 3

Since the chemicals released in the body during the fight or flight response are the primary culprits in much of the psychological and physiological damage associated with stress, let’s have a closer look at the situations which typically cause this type of response.  The fight or flight response is triggered in circumstances of both acute and chronic stress, in response to a stressor that (1) is a real OR perceived attack, harm, or threat to survival, and (2) is perceived as being beyond the control of the person experiencing the stressor.   Well that’s interesting.  Perception seems to be a key ingredient to whether or not the fight or flight response is triggered.  So then, what is perception?  Well, according to dictionary.com perception is the result or product of becoming aware of, knowing or identifying by means of the senses.  Ok, then my next logical question is, is it possible to change perceptions?  Of course I always ask this question to my students and to this day I haven’t found anyone who does not believe that perceptions can change.  So if perception, specifically perception of threat and lack of control, is necessary for the initiation of the fight or flight response, then doesn’t it make sense that if we practice changing the way we perceive stressful situations that are not truly life threatening and focusing on the areas where we do have control, we can begin to reduce the amount psychological and physiological damage associated with stress?  Change your perceptions and take back some control.  Simple.  Not easy.

Next steps – How do we change perception or take back control…?

External Barriers to Change – Stress Part 2

Let’s start at the beginning.  What is stress?  Defining stress is no easy task.  This little booger of a word is really hard to nail down, mostly because stress is a largely subjective experience that we all interpret differently.  What is stressful for one person may be pleasurable or have little effect on others.  Hans Selye was the first guy to really start using the term “stress” as we use it today.   His definition of stress is “the non-specific response of the body to any demand for change.”  That’s pretty wide open.  The American Psychological Association defines stress as “the pattern of specific and nonspecific responses an organism makes to stimulus events that disturb its equilibrium and tax or exceed its ability to cope.”  Not much more clear-cut.  I could go on, listing off several other definitions from various sources, there’s certainly no shortage, but the point is that all of the definitions of stress are quite vague and all encompassing to accommodate the multifaceted and subjective nature of this human phenomenon.

Let’s dig a little deeper.  What are the different types of stress?  Surely you’ve heard the terms acute stress, chronic stress, perhaps even eustress.  Any short-term episode of stress is typically classified as acute stress.  Acute stress can be unpleasant or thrilling and exciting.  Acute stress that is thrilling and exciting is often referred to as eustress and is typically experienced in response to a relatively brief, moderate level stressor in a setting that overall feels safe.  Roller coaster rides, a fast run down a challenging ski slope, or a passionate first kiss are all examples of eustress.  An auto accident, an imminent deadline, a child’s occasional problems at school, or a root canal on the other hand, while all relatively brief and moderate level stressors, are anything but thrilling and exciting and typically occur in a setting that feels much more dangerous, out of control and unpredictable.  This kind of acute stress is the well-known “fight or flight” response, and despite its unpleasant characteristics, is a good thing to have, because it helps keep us alive. By its very design, the fight or flight response leads us to fight or to flee.  When our senses perceive an attack, harm, or threat to our survival, the adrenal gland secretes adrenaline, glucocorticoids, and other stress hormones, triggering an instantaneous and simultaneous increase in respiration, blood pressure and heart rate.  Large amounts of oxygen are pumped into the blood stream and throughout the body, enabling muscles to respond both instantly and with immense amounts of exertion.  Once the fighting is over, and the perceived threat—which triggered the response—has been eliminated, our body and mind return to a state of calm.

From an evolutionary standpoint, the fight or flight response is designed to protect us from the predators that once lurked in the woods and fields around us, threatening our physical survival.  During times when our physical survival is truly being threatened, it is an extraordinary response to have on our side, but what happens when the exact same stress response gets turned on for purely psychological states?   When we’re worrying about bouncing a check or making the mortgage payment, having an argument with a family member or boss, or thinking about the ozone layer or mortality, even though it’s not life or death, our perception is often enough to trigger the exact same physiological reaction as if it was.  Our bodies release the same stress hormones, causing us to hyperventilate, our hearts to pound, and our muscles to tense.

Now imagine for a moment how often we Americans find ourselves immersed in this sort of psychological state. More or less frequently, do you suppose, than our ancient ancestors found themselves face to face with a saber tooth tiger?  Well, if our responses to the annual nationwide Stress in America™ survey are any indication at all, the answer is, more frequently – a lot more frequently.  So what’s the problem with that?  The problem is that the human body, while designed to withstand occasional extreme stress for brief periods of time, is not designed to withstand the sustained high level of chemicals released during frequent and chronic episodes of the fight or flight response.

While acute stress can in some cases be thrilling and exciting, chronic stress is not.  Chronic stress is the grinding stress of unrelenting demands and pressures that wears us down day after day, year after year. It’s the kind of stress over which we feel we have little or no control. It’s the stress of financial instability, of dysfunctional families, or of being trapped in an unhappy marriage or job situation. That which becomes old and familiar, which a person gets used to and eventually forgets is even there.  Over time, chronic stress causes a cumulative buildup of toxic and corrosive hormones that our bodies can’t properly metabolize.  Its long-term attrition depletes physical and mental resources, destroying our bodies, minds and lives; upsetting our immune and reproductive systems, impacting our behaviors, accelerating the aging process, altering our brain chemistry and fat cell storage, impairing cell communication and killing us through cancer, heart attack, stroke, suicide, violence, addiction, and a myriad of other hormonal, immune, and autonomic nervous system disorders.

Oh yes, and it has a tendency to disrupt our attempts at change, in case you missed that…

 

External Barriers to Change – Stress Part 1

Since 2007, the American Psychological Association has commissioned the annual nationwide Stress in America™ survey to examine the state of stress across the country and draw attention to its potentially serious physical and emotional consequences.  This handy little survey measures attitudes and perceptions of stress and identifies prominent sources of stress, behaviors commonly used to manage stress, and the impact that stress has on our lives.

Year after year, participants’ responses have revealed high stress levels, reliance on unhealthy behaviors to manage stress and alarming physical health consequences of stress.  Key findings indicate that nearly three-quarters of Americans say they experience stress at levels that exceed what they define as healthy. Money, work, the economy, and personal and family health are the most frequently cited causes of stress.  Although, overall, people seem to recognize that stress can have an impact on health and well-being, citing irritability or anger, fatigue, lack of interest, motivation or energy, headaches, upset stomachs, and changes in appetite and sex drive as commonly experienced psychological and physiological responses to stress, they do not necessarily take action to prevent stress or manage it well.  Sizeable proportions of adults of all ages report using maladaptive coping behaviors such as, overeating or eating unhealthy foods, skipping meals, smoking, drinking and sedentary activities such as watching television or listening to music, to alleviate stress in the short-term rather than taking the necessary steps to decrease stress and improve health in the long run. Lack of willpower and time constraints are the most commonly cited impediments to healthy and sustainable lifestyle or behavior change.  Since research shows that stress and the unhealthy behaviors people use to manage it are key drivers and proven precursors of many chronic illnesses and conditions, including high blood pressure, heart disease, stroke, type 2 diabetes, certain types of cancer, arthritis, depression, anxiety, and substance abuse, people who cope with stress in unhealthy ways are likely to end up creating significant personal health problems and more stress in the long run.  Overall, Americans appear to be caught in a vicious cycle where they experience high levels of stress and because they are unable to take the steps necessary to alleviate stress and improve health long-term, engage in maladaptive coping behaviors to alleviate it in the moment, thereby creating serious health problems and even more stress.

Are you dizzy yet?

I’m beginning to wonder if stress is just a part of the American identity.  We, as a society, do not appear to value stress reduction.  We seem to value the opposite, admiring and rewarding the person who not only multitasks doing two or three things at once, but five. Exceedingly stressed and excessively busy lifestyles, it seems, have become a necessary component to achieving the American dream and until we learn to value a more balanced and serene life, stress could easily become our next public health crisis.

Google “stress management” and you will get a million and one hits identifying a multitude of strategies for managing stress.  Exercise.  Get more sleep.  Breathe.  Meditate.  Take a vacation.  Relax.  Sound familiar?  None of these strategies that people try when they are already feeling stressed out are new to us, and if you are able to integrate any of them into your life, I highly recommend it.  But what about strategies for reducing the amount of stress we allow in and take on in the first place?  Surely there is a way to stop some of it before it ever happens, right?  I think so.

The next post will begin discussing some things we might do to take on some of our own stressors. In the meantime, can you identify what are some of the recurring stressors in your life?  Can you then identify any unhealthy behaviors that you use to help you alleviate your stress?

 

A Closer Look at Problems with New Year’s Resolutions

So what’s the problem?

The problem is that resolutions are typically attached to some change that we would like to see in our lives.  And change can be tricky.  It is easy to pick something to change, any change – I’ll pick “weight loss” Johnny!  But losing weight, while in all appearances might seem like it should be a straightforward goal, anyone who has struggled with this issue will tell you that it is anything but.

Resolving to make a change in our lives is much more challenging than any of us ever think it is going to be.  A lot of people seem to think that change is all about willpower.  And the word resolution sort of reinforces that.  I’m resolved to do this or that.  I’m just going to do it this time.  So, they’ll just set their mind to it and make that change.  It sounds so easy, doesn’t it? Well, I’ll just stop eating this, or quit drinking that, or stop smoking this or start running around that.  I’ll just…I’ll just…I’ll just…

And so you start and you are JUST doing it.  You are a living Nike Ad.  Look at me, I’m just doing it. And then a week or so later, for some reason, you’re just not doing it as often, because something has come up. Then a week or so later you are just doing it hardly at all, because more stuff came up – and eventually, you are just not doing it at all.

In addition, somewhere along the way, as your “resolve” was retreating, some whispering began, either in your own head or in the minds or mouths of others.  “Well I just don’t have any willpower.” Or Something else like, “I suck” or “this sucks.” Or “This was a stupid idea” or “who am I kidding” or any other number of things we tell ourselves when our efforts don’t exactly pan out the way we intended.

So, what is the problem?  Really, there are two problems.

First, we are not typically educated on how or why we behave the way we do and/or how to change our behaviors.  We are educated on a lot of other really neat stuff, like the Pythagorean Theorem or Lincoln’s Birthday but not on the trivial stuff like managing our behaviors.  Which leads us to the second problem.

In the world of economics they have the concept of “Homo Econimicus” or “Economic Human.”   This concept states that humans are rational beings that act only in their best self-interest.  This is typically used to explain markets and economic theories but in most circles, especially the academic and professional/political circles, it is a quite predominant perception of how humans act in regards to their personal finances and economics.

Well, a lot of education on how people should behave has a very similar approach.  I call it the theory of “Rational Behavior Education.”  My theory on this is that most education is based on the idea that humans are totally rational and if provided with a good rationale as to why a behavior should be changed, the human will naturally see the benefit of such a change and quickly adapt the new behavior.

Let’s take for instance smoking.  We all know smoking is bad for human bodies.  But most education is focused on discussing the fact that it is bad for us, by telling us all of the negative side effects of smoking.  I was a pretty extreme smoker for over ten years and this is what people would tell me over and over, your lungs are black, your breath smells, it costs a lot of money, it makes your teeth yellow, it causes cancer, oh, and you could die.   Now, I know at one point in time, people did need to be convinced that smoking did harm to their body, but that time is long gone.  We know it.  We have heard it for decades.  We know!  But if we were totally rational humans focused solely on our own best interest, we would see quite clearly that smoking is not good for our body, costs a lot of money, makes us smell (which could prevent potential mating possibilities, maybe), and make our teeth yellow, makes our clothes smell and so on.  We would see all of that and we would stop. But do you see the problem?  Yeah, we’re not rational.  Humans can be rational.  We can be unbelievably rational creatures.  We may be, perhaps, the most rational beings on this planet – maybe anywhere in the universe. But we are not ALWAYS rational.  And educational efforts about behaviors aimed solely at our rationality that neglects to touch on how irrationality and emotion plays a significant role in our behaviors will be minimally effective.

So the problems are:

  1. We are typically not educated on how change works, and;
  2. The education about behavior change that is typically provided is from the point of view that humans act rationally in their own best interest.

I think that leads us to feel very frustrated when we can’t figure out why we are struggling so hard to make changes in our lives, I mean, it should be so clear and simple.  But here’s the deal – it’s not.  It’s messy and muddy and can be complicated. But why? I hear you say.  Why, why, why is it so hard to change?  Why does it have to be so messy and mucky. Well, because we’re human.  And learning in the head does not always mean that we’ve learned it in our heart.